Very few of these books are required reading. This is merely a comprehensive list of social media books that can enhance your studies, provide insight into the world of social media, and spark ideas you can use to build your career.
All links go to the Amazon.com product pages.
THE DRAGONFLY EFFECT - Quick, effective, and powerful ways to use social media to drive social change By Jennifer Aaker, Andy Smith
ENGAGE! - The complete guide for brands and businesses to build, cultivate and measure success in the new web By Brian Solis
SOCIAL MEDIA METRICS - How to measure and optimize your marketing investment By Jim Sterne
EMPOWERED - Unleash your employees, energize your customers, transform your business By Josh Bernoff, Ted Schadler
THE SOCIAL MEDIA MBA - Your competitive edge is social media strategy development and deliverty By Christer Holloman
ENTERPRISE 2.0 - New collaborative tools for your organization's toughest challenges By Andrew McAfee
OPEN LEADERSHIP - How social technology can transform the way you lead By Charlene Li
THE CULT OF THE AMATEUR - How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values By Andrew Keen
SECRETS OF SOCIAL MEDIA MARKETING - How to use online conversations and customer communities to turbo-charge your business By Paul Gillin
All links go to the Amazon.com product pages.
THE DRAGONFLY EFFECT - Quick, effective, and powerful ways to use social media to drive social change
By Jennifer Aaker, Andy Smith
ENGAGE! - The complete guide for brands and businesses to build, cultivate and measure success in the new web
By Brian Solis
SOCIAL MEDIA METRICS - How to measure and optimize your marketing investment
By Jim Sterne
EMPOWERED - Unleash your employees, energize your customers, transform your business
By Josh Bernoff, Ted Schadler
THE CLUETRAIN MANIFESTO
By Rick Levine, Christopher Locke, Doc Searls, David Weinberger
GROUNDSWELL - Expanded and Revised Edition: Winning in a world transformed by social technologies
By Charlene Li, Josh Bernoff
SOCIAL MEDIA ROI - Managing and measuring social media efforts in your organization
By Olivier Blanchard
TWITTER REVOLUTION - How social media and mobile marketing is changing the way we do business and market online
By Warren Whitlock, Deborah Micek
THE FACEBOOK ERA - Tapping online social networks to market, sell, and innovate
By Clara Shih
HERE COMES EVERYBODY - The power of organizing without organizztions
By Clay Shirky
CRM AT THE SPEED OF LIGHT - Social CRM strategies, tools, and techniques for engaging your customers
By Paul Greenberg
THE SOCIAL MEDIA MANAGEMENT HANDBOOK - Everything you need to know to get social media working in your business
By Nick Smith, Robert Wollan
THE SOCIAL MEDIA MBA - Your competitive edge is social media strategy development and deliverty
By Christer Holloman
ENTERPRISE 2.0 - New collaborative tools for your organization's toughest challenges
By Andrew McAfee
OPEN LEADERSHIP - How social technology can transform the way you lead
By Charlene Li
THE CULT OF THE AMATEUR - How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values
By Andrew Keen
SECRETS OF SOCIAL MEDIA MARKETING - How to use online conversations and customer communities to turbo-charge your business
By Paul Gillin